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Issue Date	Title	Author(s)
Jun-2023	THE EFFECT OF ADVERTISEMENT ON BRAND IMAGE (THE CASE OF BANK OF ABYSSINIA)	SAID, ZEKARIAS
Jan-2024	A Thesis Paper Submitted to the St. Mary‟s University School of Graduate Studies in Partial Fulfillment of the Requirement for Degree in Master of Marketing Management	Atnafu, Shimels
Jan-2024	Factors Affecting the sales volume. of Community Pharmacies in Addis Ababa	Tsehaye, Nabayt
Jan-2024	THE EFFECT OF SOCIAL MEDIA ADVERTISEMENT ON CUSTOMERS' ATTITUDE : IN THE CASE OF COSMETICS INDUSTRY ADDIS ABABA	GEBRE, ADDISU
Jan-2024	THE EFFECTS OF PROMOTIONAL STRATEGY ON SALES PERFORMANCE: A CASE STUDY OF SELECTED REAL ESTATES	ZEWDIE, HENNON
Feb-2024	EFFECT THE APPLICATION OF DIGITAL MARKETING ON CUSTOMER SATISFACTION: THE CASE OF FOUR STAR HOTELS IN ADDIS ABABA ETHIOPIA	HANNA, NIGUSSIE
Feb-2024	FACTORS AFFECTING CONSUMERS PURCHASE INTENTION OF SMART PHONES IN ADDIS ABABA ETHIOPIA	H/wold, FIKIRTE
Jan-2024	THE EFFECT OF PUBLIC RELATION ON CREATING BRAND EQUITY: IN THE CASE OF HARAR BREWERY S.C. IN ADDIS ABABA	BIRHANU, EYERUSALEM
Feb-2024	Digital marketing, Purchase intention, Consumer behavior, Habesha Brewery, Vividness, Interactivity, Information, Entertainment, Incentive.	ZEYNU, EMAN
Jan-2024	The Effect of Digital Marketing on the Purchase Intention: The Case of Habesha Brewery	Gezu, Bereket
Jan-2023	DETERMINATS OF CONSUMER BRAND PREFERENCE IN THE CASES OF LOCAL ASSEMBELED AUTOMOBILE	ELIAS, NEBIYOU
Dec-2023	ASSESSMENT OF RETAIL MARKETING MIX AND RETAIL ENVIRONMENT OF SUPPERMARKETS IN ADDIS ABABA	MATHEWOS, MEAZA
May-2022	THE EFFECT OF AFTER-SALES SERVICES ON CUSTOMER SATISFACTION IN THE CASE OF ELECTROCOMMERCIAL S.C. SUZUKI CAR	MELAKU, YOSEPH
May-2022	THE EFFECT OF MARKETING STRATEGY ON MARKETING PERFORMANCE FROM EMPLOYEE PERSPETCIVE OF COMMERCIAL BANK OF ETHIOPIA	Seyfu, Tsiyon
Jul-2022	FACTORS AFFECTING SERVICE QUALITY: THE CASE OF GHANDI MEMORIAL HOSPITAL	Berhanu, Tiegist
Jul-2022	DETERMINANTES OF FUEL DISTRIBUTION EFFECTIVENESS IN ETHIOPIA	DAMTEW, SERKALEM
Jul-2022	The effect of customer based brand equity on customer satisfaction: the case of Abyssinia bank	Yared, Rebeka
May-2022	FACTORS INFLUENCING SALESPERSON PERFORMANCE OF REAL ESTATE COMPANIES IN ADDIS ABABA	ALEM, NATAN
May-2022	THE EFFECT OF ADVERTISING ON CONSUMER BUYING BEHAVIOR IN THE CASE OF DSTV IN ADDIS ABABA	SHEMSU, LEYLA
Jun-2022	EFFECT OF INTERNAL MARKETING PRACTICES ON EMPLOYEE’S JOB SATISFACTION: THE CASE OF BANK OF ABYSSINIA	TADESSE, KIDIST