| Abstract: | This study is evaluating Factor affecting market chain performance in distribution of textile
manufacturing: enterprises in case of yeka sub city enterprise. In preparing this research the
primary and secondary information used. To collect it, primary source of data line, questionnaire
to selective respondents was conducted and secondary data. On the bases of analysis an
interpretation, the findings with respect to the objective of the study was reached by using result
of analysis and interpretation was make the conclusion in the office..
To address the research objective 173 sample respondents was selected using
random sampling techniques. About 173 questionnaires were distributed from which 170
sample respondents replied appropriately to the questionnaire. Data gathered were analyzed
based on these 170 responses using SPSS V23 software package. Descriptive statistics and
explanatory research approaches was employ. All outputs were presented using mean score,
standard deviation, correlation and multiple linear regressions.
Descriptive statistics and explanatory research approaches employed and all outputs were
presented using leaner regression, correlation and multiple linear regressions. The result
indicates that Market linkage, sales area provision, market promotion strategies, Distribution
management strategy and product attribution strategies were the significant influencing factors
for market chain performance and major influencing factors that determine the market chain
performance of the enterprise.
The study concludes that to improve the market chain performance of the enterprises the enterprise
uses promotional tools such as advertising and sales promotion. And a strong positive and
significant relationship between distribution strategy, organizational market share and market
chain performance. It is recommended that due to high competition in the market, the enterprises should
improve its design and branding strategy hence it increases product visibility and recognition which
contributes for market chain performance of distribution of the product. |
