| Abstract: | The purpose of this study was an assessment of marketing practices of Ethiopia commodity
exchange (ECX).The study used mixed research method basically purposive sampling for qualitative
approach and simple descriptive statistics for quantitative one. The research found and observed
that e-trade marketing in Ethiopia has never yet been developed. But with the start of ECX it has a
remarkable progress in the Ethiopian market. A survey questionnaire was prepared to gather
primary data, secondary data from the books and documents of the ECX, and other sources were
also wont to augment the first data. The result shows that there have been Internet problems, biased
sampling system and lack of adequate knowledge were the main challenges the researcher observed
limited membership seat, membership seat fee, and occupation were found to be highly significant
with the selection of membership category. Aside from this, consistent with the descriptive analysis
lack of sampling system, higher penalty cost, higher membership seat fee, and transaction cost, were
found to be a number of the constraints that hinder participants from the graceful functioning of
transactions within the exchange. The researcher recommended the subsequent points the Internet
system of the exchange was inefficient and practically affect E-trading activities. For the upper Etrading of the exchange, it should apply in enough, and proper network facilities should provide a
higher concern and commitment in effectively and efficiently using ICT. The electronic trading
system reduced price movement, it might cause lower volatility, lower risk within the market, and
better liquidity by increasing the speed of transactions and lowering transaction costs, limiting
informational asymmetries between trading interests, and increasing access to markets no matter
one's geographical location. |
