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Marketing Management : [473] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 473
Issue DateTitleAuthor(s)
Jan-2025THE IMPACT OF MARKETING STRATEGY ON BUSINESS PERFORMANCE: THE CASE STUDY OF DELUXE FURNITURE.SISAY, YEABTSEGA
Jan-2025THE EFFECT OF PRODUCT DIFFERENATIATION STRATEGES ON THE COMPETITIVENESS OF THE BANK INDUSTRY IN ETHIOPIA: THE CASE OF ZEMENBANKYONAS, TSION
Feb-2025The effect of social media marketing on brand awareness: The case of Real estate companies, Addis Ababa, EthiopiaNuredin, Seada
Feb-2025THE EFFECT OF TARGET MARKETING STRATEGIES ON COMPETITIVE ADVANTAGE: THE CASE OF ZEMEN BANK SC.AYALKBET, SAMRAWIT
Jan-2025THE EFFECT OF MARKET ORIENTATION ON MARKETING PERFORMANCE: THE CASE OF AWASH BANK S.C.AHMEDIN, SADIA
Jan-2025PRACTICES AND CHALLENGES OF MARKETING IN THE ETHIOPIAN COMMODITY EXCHANGE: THE CASE OF E-TRADE AT THE HEAD OFFICETEFERA, MENEDO
Dec-2025DIGITAL TECHNOLOGY PRACTICES, CHALLENGES AND FINANCIAL IMPLICATIONS: EVIDENCE FROM TRAVEL AGENCIES IN ADDIS ABABANEGUSSIE, MEKDES
Jan-2025INFLUENCE OF PRICING STRATEGIES ON CONSUMER PURCHASE DECISION: A CASE OF BAMBIS, SHOA, ALL MART, FANTU AND GARA MART SUPERMARKETS IN ADDIS ABABADIRIBA, MASTEWAL
Feb-2025DEPARTMENT OF MARKETING MANAGEMENT ASSESMENT OF STRATEGIC MANAGEMENT PRACTISE: IN THE CASE OF COCACOLA COMPANY ADDIS ABABANEGASH, KIDIST
Jan-2025FACTORS FFECTING MARKETCHAIN PERFORMANCE IN DISTRIBUTION OF TEXTILE MANUFACTURING, ENTERPRISES SURVEY OF YEKA SUB CITY ENTERPRISE.Alemu, Kalkidan
Jan-2025THE EFFECT OF CONTENT MARKETING ON BRAND AWARENESS OF DOMESTIC FASHION BRANDS IN ADDIS ABABAADDIS, ETSBROOK
Jan-2025THE EFFECT OF BROADCAST ADVERTISING ON CONSUMER BUYING BEHAVIOR: THE CASE OF ETHIOTELECOM COMPANY ADDIS ABABAGASHU, BETELHEM
Jun-2020ASSESSMENT OF CUSTOMER RELATION MANAGEMENT PRACTICE IN CASE OF UNITED BANKBENEBERU, MENELIK
Jun-2023EFFECTSOFDIGITALMARKETINGONE THIOPIANAIRLINESPERFORMANCEENDALE, ZINABU
May-2023OPPORTUNITES AND CHALLENGES OF LABOUR OUTSOURCING: A CASE OF HEINEKEN ETHIOPIAWoubshet, Yilak
Jul-2023The Effect of Sales Promotion on Customer Buying Behavior (The case of Rainbow Foam and Plastic)TADESSE, YIDNEKACHEW
Jul-2023THE EFFECT OF SALES PROMOTION ON CONSUMER BUYING BEHAVIOR: THE CASE OF RAINBOW FOAM AND PLASTICWujira, Yednekachw
Jul-2023THE EFFECTS OF PSYCHOLOGICAL FACTORS ON COSUMER BUYING BEHAVIOR OF COSMETIC PRODUCTS AMONG FEMALE COSMETIC CONSUMERS IN ADDIS ABABA BY YEABSIRA TILAHUNTILAHUN, YEABSIRA
Jun-2023THE EFFECT OF MARKETING STRATEGY ON A CUSTOMER FOCUSED PERFORMANCE: IN THE CASE OF SAFARICOM ETHIOPIASOLOMON, WENGELAWIT
Jun-2023ASSESSMENT OF CUSTOMER RELATIONSHIP MANAGMENT PRACTICE; THE CASE OF DASHEN BANK S.COBISRAT, WASIHUN
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 473