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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 390
Issue DateTitleAuthor(s)
Jun-2023THE EFFECT OF ADVERTISEMENT ON BRAND IMAGE (THE CASE OF BANK OF ABYSSINIA)SAID, ZEKARIAS
Jan-2024A Thesis Paper Submitted to the St. Mary‟s University School of Graduate Studies in Partial Fulfillment of the Requirement for Degree in Master of Marketing ManagementAtnafu, Shimels
Jan-2024Factors Affecting the sales volume. of Community Pharmacies in Addis AbabaTsehaye, Nabayt
Jan-2024THE EFFECT OF SOCIAL MEDIA ADVERTISEMENT ON CUSTOMERS' ATTITUDE : IN THE CASE OF COSMETICS INDUSTRY ADDIS ABABAGEBRE, ADDISU
Jan-2024THE EFFECTS OF PROMOTIONAL STRATEGY ON SALES PERFORMANCE: A CASE STUDY OF SELECTED REAL ESTATESZEWDIE, HENNON
Feb-2024EFFECT THE APPLICATION OF DIGITAL MARKETING ON CUSTOMER SATISFACTION: THE CASE OF FOUR STAR HOTELS IN ADDIS ABABA ETHIOPIAHANNA, NIGUSSIE
Feb-2024FACTORS AFFECTING CONSUMERS PURCHASE INTENTION OF SMART PHONES IN ADDIS ABABA ETHIOPIAH/wold, FIKIRTE
Jan-2024THE EFFECT OF PUBLIC RELATION ON CREATING BRAND EQUITY: IN THE CASE OF HARAR BREWERY S.C. IN ADDIS ABABABIRHANU, EYERUSALEM
Feb-2024Digital marketing, Purchase intention, Consumer behavior, Habesha Brewery, Vividness, Interactivity, Information, Entertainment, Incentive.ZEYNU, EMAN
Jan-2024The Effect of Digital Marketing on the Purchase Intention: The Case of Habesha BreweryGezu, Bereket
Jan-2023DETERMINATS OF CONSUMER BRAND PREFERENCE IN THE CASES OF LOCAL ASSEMBELED AUTOMOBILEELIAS, NEBIYOU
Dec-2023ASSESSMENT OF RETAIL MARKETING MIX AND RETAIL ENVIRONMENT OF SUPPERMARKETS IN ADDIS ABABAMATHEWOS, MEAZA
May-2022THE EFFECT OF AFTER-SALES SERVICES ON CUSTOMER SATISFACTION IN THE CASE OF ELECTROCOMMERCIAL S.C. SUZUKI CARMELAKU, YOSEPH
May-2022THE EFFECT OF MARKETING STRATEGY ON MARKETING PERFORMANCE FROM EMPLOYEE PERSPETCIVE OF COMMERCIAL BANK OF ETHIOPIASeyfu, Tsiyon
Jul-2022FACTORS AFFECTING SERVICE QUALITY: THE CASE OF GHANDI MEMORIAL HOSPITALBerhanu, Tiegist
Jul-2022DETERMINANTES OF FUEL DISTRIBUTION EFFECTIVENESS IN ETHIOPIADAMTEW, SERKALEM
Jul-2022The effect of customer based brand equity on customer satisfaction: the case of Abyssinia bankYared, Rebeka
May-2022FACTORS INFLUENCING SALESPERSON PERFORMANCE OF REAL ESTATE COMPANIES IN ADDIS ABABAALEM, NATAN
May-2022THE EFFECT OF ADVERTISING ON CONSUMER BUYING BEHAVIOR IN THE CASE OF DSTV IN ADDIS ABABASHEMSU, LEYLA
Jun-2022EFFECT OF INTERNAL MARKETING PRACTICES ON EMPLOYEE’S JOB SATISFACTION: THE CASE OF BANK OF ABYSSINIATADESSE, KIDIST
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 390