| Abstract: | This study investigates the pivotal contribution of effective communication management in
improving construction project performance, focusing on the "Beautify Sheger River Development
Project." The objectives were to identify major communication challenges and their impacts on
project performance and recommend strategies to improve communication effectiveness. A mixedmethods approach was employed, combining quantitative data from surveys with qualitative
insights from key informant interviews (KIIs) with project stakeholders. Participants included 29
internal stakeholders from various departments: project human resources and finance (2),
engineering (21), safety and quality control (3), and materials (3). In total, 25 professionals and
four managers participated in the study.
The research revealed that effective communication significantly improves project timelines, cost
management, and stakeholder satisfaction. Key success factors include regular updates,
transparent communication channels, and consistent safety training. However, challenges such as
team misalignment, technical language barriers, and inconsistent information flow led to delays
and increased costs. Cultural and language differences among international teams exacerbated
these issues. Effective communication was found to be crucial for regulatory compliance,
community engagement, and budget efficiency, with projects experiencing fewer environmental
risks and better community relations. Conversely, communication failures, such as procurement
delays and rework due to outdated information, highlighted the need for timely and accurate
communication.
Based on these findings, it is recommended to implement comprehensive communication plans that
include centralized platforms, regular meetings, clear protocols, and ongoing training to enhance
communication skills. Additionally, fostering a collaborative culture through cross-functional
meetings and workshops, investing in technology-based communication tools, and establishing
formal feedback mechanisms are suggested to continuously improve communication practices |
