ASSESSING THE CONTRIBUTION OF COMMUNICATION MANAGEMENT FOR THE IMPROVEMENT OF A CONSTRUCTION PROJECT PERFORMANCE: THE CASE OF “BEAUTIFY SHEGER RIVER DEVELOPMENT PROJECT”

Abstract

This study investigates the pivotal contribution of effective communication management in improving construction project performance, focusing on the "Beautify Sheger River Development Project." The objectives were to identify major communication challenges and their impacts on project performance and recommend strategies to improve communication effectiveness. A mixedmethods approach was employed, combining quantitative data from surveys with qualitative insights from key informant interviews (KIIs) with project stakeholders. Participants included 29 internal stakeholders from various departments: project human resources and finance (2), engineering (21), safety and quality control (3), and materials (3). In total, 25 professionals and four managers participated in the study. The research revealed that effective communication significantly improves project timelines, cost management, and stakeholder satisfaction. Key success factors include regular updates, transparent communication channels, and consistent safety training. However, challenges such as team misalignment, technical language barriers, and inconsistent information flow led to delays and increased costs. Cultural and language differences among international teams exacerbated these issues. Effective communication was found to be crucial for regulatory compliance, community engagement, and budget efficiency, with projects experiencing fewer environmental risks and better community relations. Conversely, communication failures, such as procurement delays and rework due to outdated information, highlighted the need for timely and accurate communication. Based on these findings, it is recommended to implement comprehensive communication plans that include centralized platforms, regular meetings, clear protocols, and ongoing training to enhance communication skills. Additionally, fostering a collaborative culture through cross-functional meetings and workshops, investing in technology-based communication tools, and establishing formal feedback mechanisms are suggested to continuously improve communication practices