DC Field | Value | Language |
dc.contributor.author | NEGMU, HAMDIA | - |
dc.date.accessioned | 2021-09-01T11:54:32Z | - |
dc.date.available | 2021-09-01T11:54:32Z | - |
dc.date.issued | 2021-05 | - |
dc.identifier.uri | . | - |
dc.identifier.uri | http://hdl.handle.net/123456789/6157 | - |
dc.description.abstract | The aim of this study was to conduct the effect of mobile apps quality on user satisfaction in the
case of Ethiopian e-hailing taxi service industry. Software usability measurement inventory
(SUMI) model is applied to design the survey questionnaire; and collected 307 valid responses
out of a total of 372 sample respondents. Statistical package for social sciences (SPSS) were
collected from ride e-hailing taxis such as Sheger, Pick-Pick, Taxiye, Ride, Polo-Trip and Zay-
Ride users via respective apps loaded on their Smartphone’s. The results of the study revealed that
all the five attributes of mobile apps quality namely Efficiency, Affection, Controllability,
Learnability and Helpfulness had positive and significant relationship with user satisfaction.
These predictors are accounted for 64.1% variation of the construct. Efficiency ( = .212) has
relatively highest effect followed by Controllability ( = .205) and Learnability ( = .192).
However, Helpfulness and Affection had relatively lowest significance on user satisfaction. It can
be concluded that the degree to which a software/ app enables the user to complete a given task,
the rate at which the apps respond in consistent manner as well as their straight forwardness to
use have been given due consideration by the respondents. Emotional feelings and provision of
auxiliary information didn’t make a difference. Usability of ride mobile apps with respect to
different mobile brands could be used as a spring-board for further research. | en_US |
dc.language.iso | en | en_US |
dc.publisher | ST. MARY’S UNIVERSITY | en_US |
dc.subject | Mobile application, Ride Taxi Service, User Satisfaction, SUMI Model | en_US |
dc.title | THE EFFECT OF PERCEIVED QUALITY OF MOBILE APPLICATIONS ON CUSTOMER SATISFACTION IN THE CASE OF RIDE SERVICE PROVIDERS IN ADDIS ABABA | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | Marketing Management Marketing Management
|