DETERMINANT FACTORS INFLUENCING FUEL DISTRIBUTION PERFORMANC IN THE CASE OF TOTAL ETHIOPIA S.C

Abstract

The purpose of this study was to assess determinant factors that influence fuel distribution performance of Total Ethiopia S.C. The study used a convenience sampling technique on sample respondents of customers of Total Ethiopia S.C. A structured questionnaire was developed by the researcher and a quantitative and qualitative research approaches were used. The study has been adopted both descriptive and explanatory research designs. From the distributed 385questionaire, 300 of them are responded which constitute 77.9 percent of response rate. A correlation and regression analysis was employed to explain the extent of relationship between variables of interest. Further, statistical methods such as, descriptive statistics (like mean, standard deviation), Statistical Package for Social Scientist (SPSS) version 20 was also used to analyze the data. Additional, tables and charts were used to present the study results. The finding indicates that; transport outsourcing, integration and safety policy had a significant positive impact on the distribution performance of the company. It also indicates that; safety policy and transport outsourcing followed by integration have the greatest influence on distribution performance respectively. The finding of the study implies that safety policy, transport outsourcing, and integration must be given due attention if the company wants to enhance its distribution performance.