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st. Mary's University Institutional Repository St. Mary's University Institutional Repository

  1. St. Mary's University Institutional Repository
  2. Thesis and Dissertation
  3. Masters Program
  4. Marketing Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/5720
Title: The Effectiveness of Integrated Marketing Communication for High Involvement Product Purchase Decision: In Case of St. Mary’s University Students
Authors: Bizuayehu, Elias
Issue Date: Jul-2020
Publisher: ST. MARY’S UNIVERSITY
URI: .
http://hdl.handle.net/123456789/5720
Appears in Collections:Marketing Management

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