| Abstract: | Corporate Social Responsibility (CSR) refers to operating a business in a manner that
accounts for the economic, social, legal and environmental impact created by the
business. Strategic decisions of large companies involve social as well as economic
consequences, which are intimately connected. CSR programs are applicable to all
organizations and banks are more sensitive to these programs as they have to strive to
satisfy a multiplicity of stakeholders. The objective of this study is to determine the
practices of CSR on the Competitive Advantage in commercial bank of Ethiopia. This
study uses Causal research design. The population of this study is comprised of
customers of the bank, employees and branches located in Addis Ababa and
participants are selected using a three stage multi-stage sampling technique. The study
uses primary and secondary data. Primary data is collected using a semi structured
questionnaire and interview questions; the questionnaires are administered to
Corporate Affairs Managers and selected employees and customers of the bank.
Quantitative data, that is collected, is analyzed by the use of SPSS and presented
through percentages, means, standard deviations and frequencies and by using nominal
measuring instruments. And finally, based on the findings from the respondents and the
output of analyzed data, a discussion of findings, conclusion and recommendation like
CBE should adhere to the need for Corporate Social Responsibility requires more for
the bank to pay special attention to design and built forth programs and policies to
enrich wealth knowledge of banking, and CBE put in place a CSR communication
strategy is suggested by the researcher. |
