THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITY ON COMPETITIVENESS: THE CASE OF COMMERCIAL BANK OF ETHIOPIA

Abstract

Corporate Social Responsibility (CSR) refers to operating a business in a manner that accounts for the economic, social, legal and environmental impact created by the business. Strategic decisions of large companies involve social as well as economic consequences, which are intimately connected. CSR programs are applicable to all organizations and banks are more sensitive to these programs as they have to strive to satisfy a multiplicity of stakeholders. The objective of this study is to determine the practices of CSR on the Competitive Advantage in commercial bank of Ethiopia. This study uses Causal research design. The population of this study is comprised of customers of the bank, employees and branches located in Addis Ababa and participants are selected using a three stage multi-stage sampling technique. The study uses primary and secondary data. Primary data is collected using a semi structured questionnaire and interview questions; the questionnaires are administered to Corporate Affairs Managers and selected employees and customers of the bank. Quantitative data, that is collected, is analyzed by the use of SPSS and presented through percentages, means, standard deviations and frequencies and by using nominal measuring instruments. And finally, based on the findings from the respondents and the output of analyzed data, a discussion of findings, conclusion and recommendation like CBE should adhere to the need for Corporate Social Responsibility requires more for the bank to pay special attention to design and built forth programs and policies to enrich wealth knowledge of banking, and CBE put in place a CSR communication strategy is suggested by the researcher.