THE ASSESSMENT OF ADVERTISING PRACTICES IN THE CASE OF NATIONAL ALCOHOL AND LIQUOR FACTORY

Abstract

The study was done to assess the advertising effectiveness in the case of National Alcohol & Liquor Factory. The review of related literature discusses about the concept of advertisement and its effectiveness with a wider view on consumer behavior. Quantitative research approach study which identifies the qualitatively and quantitatively the advertising practice of NALF was used in this matter. Through questioners information was gathered from 200 respondents and were interpreted through numerical values and through word. Some of the major problems that were found among the company were, the company didn’t work aggressively to maintain positively identified quality of advertising message, which refers to clarity, artistic and ethical on the other hand, the problems related to the attractiveness, convincing, appealing, and flexibility, updating the message, credibility and imposing variables of the message evaluate the designed message before implementing. The findings of the study revealed the company’s advertisement didn’t increase the level of awareness on its customers and it is not computable. The company’s advertisement in influencing customers towards its product is low. As the finding of the content analysis of sample of from the company advertisement practices shows, the advertisement message is not adequate.