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Issue Date	Title	Author(s)
Jun-2021	DETERMINANTS OF STUDENTS ATTITUDES TOWARDS SOCIAL MEDIA ADVERTISING: IN CASE OF ST. MARY’S UNIVERSITY	BISETEGN, TSIGIE
Jun-2021	Assessment of the Relationship between Social Media Characteristics and Consumer Buying Decision Process: The Case of St. Mary University Students	Shiferaw, Tisha
Dec-2020	FACTORS AFFECTING DIAPER BRAND CHOICE IN THE CASE OF ADDIS ABABA	AMANUEL, TIMNIT
Jun-2021	THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND EQUITY: THE CASE OF TEKHAF TRADING PLC	ESHETU, TEWODROS
Jun-2021	CORPORATE SOCIAL RESPONSIBILITY IMPACT ON BRAND IMAGE: THE CASE OF NATIONAL ALCOHOL AND LIQUOR INDUSTRY	MEHARI, TESFAYE
May-2021	THE EFFECT OF ACTUAL PRODUCT QUALITY ON PURCHASE INTENTION – THE CASE OF SELECTED LEATHER HANDBAG MANUFACTURERES IN ADDIS ABABA	ADMASU, TERSIDA
Jun-2020	THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY PRACTICE ON BUILDING BRAND EQUITY: THE CASE STUDY OF HILTON ADDIS ABABA	AMARE, TARIKU
Jun-2021	EFFECT OF ECX SERVICE DELIVERY ON SALES PERFORMANCE IN THE CASE OF OIL-SEED EXPORTERS, ADDIS ABABA	DESSALEGN, TADELE
Jun-2021	THE EFFECT OF PROMOTIONAL MIX PRACTICES ON BRAND EQUITY THE CASE OF HEINEKEN BREWERIES	GHIDEY, SHEWIT
Jul-2021	FACTORS AFFECTING THE TOURISM MARKET: CASE OF ADDIS ABABA	Amare, Semegn
Jun-2021	THE EFFECT OF SERVICE QUALITY ON CUSTOMER RETENTION: THE CASE OF MULTICHOICE ETHIOPIA	DONI, SELAM
Jul-2021	THE EFFECT OF BRAND IMAGE BENEFIT ON CUSTOMER SATISFACTION: THE CASE OF ETHIO TELECOM	FANTAYE, SARA
Jun-2021	THE EFFECT OF SERVICE MARKETING MIX ON SALES PERFORMANCE: THE CASE OF OROMIA INSURANCE COMPANY, ADDIS ABBA	TAYE, SAMUEL
Jun-2020	The Effect of Customer Relationship Marketing Practices on Customer Retention: The Case of United Insurance Company, Addis Ababa Branch	Addisu, Samrawit
May-2021	FACTORS INFLUENCING BOTTLED WATER BRAND CHOICE IN THE CASE OF CONSUMERS IN ADDIS ABEBA	ABATE, SAMRAWIT
Dec-2020	THE EFFECTS OF BRANDING FOR NON-PROFITABLE ORGANIZATIONS A CASE STUDY OF ‘DEBORAH FOUNDATION’	G/MESKEL, RAHWA
Jun-2021	THE EFFECT OF MARKETING MIX PRACTICES ON BRAND EQUITY MEDIATED BY RELIGION – THE CASE OF ONE WATER BRAND	ZEWDIE, NATNAEL
Jul-2021	THE EFFECT OF ADVERTISING ON CONSUMERS’BANK PREFERENCE IN THE CASE OF OROMIYA INTERNATIONAL BANK.	GEREMEW, NAOL
Jul-2021	THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION IN THE CASE OF ETHIO TELECOM, ADDIS ABABA	ESKINDER, MESKEREM
Jun-2021	EFFECT OF CONTENT MARKETING ON BRAND LOYALTY MEDIATED BY CONSUMER ONLINE ENGAGEMENT: THE CASE OF HEWLETT PACKARD COMPANY IN ETHIOPIA	AYELE, MESFIN