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Issue Date	Title	Author(s)
Dec-2021	FACTORS INFLUENCING MARKETING MIX STRATEGY ON CUSTOMER PURCHASE DECISION: The case of Aqua Addis bottling water in Addis Ababa	MOGES, BETELIHEM
Jul-2021	Factors affecting Consumer-based Brand Equity (The case of aquaddis bottled water)	Abate, Amanuel
Jun-2021	“THE ROLE OF SOCIAL MEDIA MARKETING FOR BUILDING CONSUMERS' BRAND AWARENESS IN ETHIOPIA”	KEBEDE, YORDANOS
Jun-2021	THE EFFECT OF PROMOTION MIX ELEMENTS ON BRAND PREFERENCE TOWARDS PACKAGED BABY FOODS: THE CASE OF CERIFAM BRAND OF FAFFA FOOD S.C., ADDIS ABABA	BADARGA, SERKALEM
Jun-2021	FACTORS AFFECTING THE DIGITAL MARKETING PRACTICES THE CASE OF INFO MIND SOLUTIONS PLC	MOHAMMED, SEBRIN
Jun-2021	THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION- THE CASE OF ETHIOTELECOM	WONDWESEN, MARTHA
Jul-2021	THE ROLE OF ETHIOPIAN COMMODITY EXCHANGE (ECX) TO ENHANCE AGRICULTURAL COMMODITIES EXPORT PERFORMANCE (THE CASE OF EXPORT OF SESAME SEED)	Belayneh, Marta
Jun-2020	THE EFFECT OF PROMOTION MIX ELEMENTS ON CONSUMER PURCHASE DECISION: THE CASE OF SOME SELECTED REAL ESTATES IN ADDIS ABABA	Worku, Maiden
Jun-2021	FACTORS AFFECTING CONSUMERS BRAND PREFERENCE OF BEER : INSELECTED GROCERIES & HOTELS IN LIDETA AND KIRKOS SUB CITIES	Tefera, Hermela
Jun-2020	ASSESMENT OF THE SOCIALLY RESPOSIBLE MARKETING PRACTICE IN THE CASE OF BGI ETHIOPIA PLC	Fiseha, Daniel
May-2021	THE EFFECT OF SOCIAL MEDIA MARKETING ON CUSTOMER BRAND LOYALTY IN THE CASE OF SELECTED LIQUOR STORES, ADDIS ABABA	TESHALE, BEZA
May-2021	ASSESSMENT OF SERVICE QUALITY AND CUSTOMER SATISFACTION: THE CASE OF LULITTA SPECIAL DENTAL CLINIC PLC	SHIFERAW, BETHELHEM
Jun-2021	THE EFFECT OF TV ADVERTISING ON CONSUMER BUYING BEHAVIOR IN THE CASE OF CANBEBE DIAPERS	KETEMA, BETHELHEM
Jun-2021	Effects of Social Networking Sites Alcohol Advertisement and Ban of alcohol advertisement on Main stream media on Youths Alcohol Drinking Behavior: Evidence from Addis Ababa, Ethiopia	Yifru, Yordanos
Jun-2021	ASSESSMENT OF CUSTOMER CLAIM HANDLING PRACTICES AND CHALLENGES IN THE CASE OF NYALA INSURANCE	KIBATU, YORDANOS
May-2021	THE EFFECTS OF INTEGRATING MARKETING COMMUNICATION ON PERFORMANCE OF HOTEL IN ETHIOPIA- THE CASE OF SELECTED HOTELS IN ADDIS ABABA	BEZABIH, YONAS
Jun-2021	THE EFFECTS OF LOGISTICS SERVICE DELIVERY ON LOGISTICS PERFORMANCE: THE CASE OF ETHIOPIAN SHIPPING AND LOGISTICS SERVICES ENTERPRISE	GETAMESAY, YITASEB
Jun-2021	EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN CASE OF ADDIS ABABA CITY ADMINSTRATION DRIVERS& VEHICLES LICENSING AND CONTROL AUTHORITY	BADI, YENENESH
Jun-2021	EFFECT OF SOCIAL MEDIA ON IMPULSE BUYING BEHAVIOR IN ETHIOPIA: THE CASE OF SELECTED CUSTOMERS IN ADDIS ABABA	DEMISS, WOSSENYELESH
Jun-2021	THE EFFECT OF PROMOTIONAL MIX PRACTICES ON CUSTOMER PREFERENCE THE CASE OF FIVE STAR FRANCHISED HOTELS IN ADDIS ABABA	DANIEL, TSION