| Abstract: | This study assessed the effect of project communication management on project performance in the
construction industry, focusing on the MIDROC Investment Group in Addis Ababa, Ethiopia. A mixed
methods approach, utilizing a case study research design, was employed. Data were collected from
Project Managers, Project Coordinators, Site Supervisors, Stakeholder Engagement Specialists, and Risk
Managers at MIDROC Investment Group. Out of 238 distributed questionnaires, 233 were completed,
yielding a response rate of 97.90%. Additionally, interviews were conducted with 30 of the 33 planned
participants, resulting in a 90.91% response rate. Thematic analysis was performed alongside
quantitative data analysis using SPSS version 26. Findings highlight the critical role of effective
communication practices and technology integration in enhancing project performance. Furthermore,
stakeholder engagement and cultural context may require further exploration, as they did not show a
direct impact on performance in this context. The study recommends improving communication practices,
investing in digital tools, strengthening stakeholder engagement, and implementing training programs
focused on cultural differences and conflict management. Future research should investigate additional
effects of project communication management on project performance in the construction industry
through longitudinal studies, focus group discussions, and comparative studies. |
