| Abstract: | The study was sought to assess the strategic management practice of Coca Cola Company, Addis
Ababa. Basic specific objectives surrounded; strategic formulation, strategic implementation
and strategic evaluation. The study was focused on the descriptive type of research design. 151
samples were choosed at the company who are directly and indirectly responsible to strategic
management to get reliable and valid information about the study respondents. Stratified
sampling method was employed for the study. Quantitative research approach were employed
and data was collected through the use of questionnaires, descriptive analysis were done
through the use of statistical packages for social sciences version 20. The result of the study
indicated that there is good strategic management practices at Coca Cola Company, Addis
Ababa. Strategy formulation, implementation, and evaluation were found to have exercised at the
organization. However Coca-Cola Company in Addis Ababa currently faces several strategic
management challenges, including technological scarcity, governmental support issues, supply
chain disruptions, and employee motivation influenced by leadership style. These challenges
impact the company's operational efficiency, compliance with regulations, ability to meet
customer demand, and overall workforce productivity Based on these findings, the is
recommends that Coca Cola Company should prioritize enhancing its strategic evaluation
mechanisms by establishing a comprehensive strategic evaluation system anchored by clearly
defined key performance indicators (KPIs) and should implement systematic monitoring and
assessment procedures. Furthermore, it is essential to create detailed implementation roadmaps
that outline clear steps and timelines for each initiative and incorporating more data-driven
decision-making into the strategy formulation process. |
