| Abstract: | Many countries in the world invest a huge amount of resource to the adoption of e-banking in the
banking industry because e-banking increase the comparative advantages of banks. However,
the adoption of e-banking faces many challenges; particularly, in developing countries. The aim
of this thesis was to depict the determinants of electronic banking services in the case of lion
bank context. To attain the objectives of this study explanatory research design was used. By
using simple random and stratified sampling techniques, 173 participants were involved in this
research. Data was collected through questionnaire from a sample of 173 employees of lion
bank in Addis Ababa. The data collected from the questionnaire were analyzed using statistical
tools such as mean, standard deviation, correlation, and multiple regression analysis. The
results of this study indicate that, determinants of electronic banking services (technological
factor, organizational factor, training programmes, and demographic factor) have positive and
significant relationship with electronic banking services. Additionally, the above-mentioned
determinants of electronic banking services significantly contribute 38.2% to electronic banking
services in Lion bank. Based on the findings of the study, the study concludes that the
contribution of electronic banking services was found to be significant relationship. Therefore, it
is possible to conclude that Lion bank is improving the electronic banking services in to recover
the existing electronic banking services perception towards its actual implementation and to
enhance their services level accordingly. It is recommended that Lion branches needs to work
jointly with other stakeholders such as Ethiopian Telecommunications Authority and Ethiopian
Electric Power Authority to facilitate the adoption of e-banking through strengthening ICT
infrastructure. |
