THE EFFECT OF SOCIAL MEDIA USAGE ON EMPLOYEES JOB PERFORMANCE THE CASE OF ETHIO TELECOM

Abstract

In this time social media can be defined as interactive digital channel which facilitate peoples to interact, connect and communicate to each other. On the other hand, many organization leaders have a treat in social media utilization of employees related with job performance and productivity. Accordingly, the purpose of the study is to investigate the effect of social media on employee’s job performance at work place/work time specially on the cases of Ethio telecom. This study uses as target population managers, supervisors and employees working at company head quarter and all Addis Abeba zones in the sample size of 399 employees. The data were collected by stratified random sampling by means of distributing questionnaire in hard copy as well as in email. Explanatory and inferential analysis has been employed to identify the influence of the variables & to evaluate the research question. Finally, the obtained positive and negative impact of social media usage in the work place coded, summarized and interpreted by using SPSS version 25 analyzing software.