EFFECT OF ORGANIZATIONAL CULTURE ON ORGANIZATIONAL EFFECTIVENESS: THE CASE FROM DASHEN BREWERIES SHARE COMPANY

Abstract

This study aims to access the effect of organizational culture on organizational effectiveness. The researcher used descriptive and explanatory research design with quantitative and qualitative approach in order to achieve the objective of the study. Denson's organizational model was chosen for the purpose of the study and the four components of the model Involvement, Adaptability, Mission and Consistency were evaluated. The target population for this study was 1129 permanent employees of Dashen Breweries S.C. located in Gondar, Debrebrhan and Addis Ababa. Out of 1129 permanent employees, 295 respondents were selected using simple random sampling technique. Structured questionnaire with five point Likert scale were used to collect the data. The data has been gathered from 277 permanent employees of Dashen Breweries S.C. through questionnaire and interview with directors and mangers. The collected data were analyzed using SPSS version 26. In order to check the reliability and internal consistency of the questionnaire, Cronbach alpha was tested. Both descriptive and explanatory statistics were used to analyze the data and interpret results. According to the results of regression analysis, it can be concluded that 89.7% of variation in organizational effectiveness is accountable for organizational culture. Specifically, involvement and mission dimensions have a positive significant effect on organizational effectiveness.