ORGANIZATIONAL COMMUNICATION ON EMPLOYEES’ PERFORMANCE: THE CASE OF STAR SOAP AND DETERGENT INDUSTRIES PLC.

Abstract

The study examined the effect of organizational communication on employees’ performance at Star soap and detergent industries plc. The study hypothesized the effects of communication flow, communication structure, communication medium and communication climate on the performance of employees. This research used explanatory research design within the framework of quantitative approach. Primary and secondary sources of data were used in the study. Primary data was collected from 129 respondents using structured questionnaire. Descriptive and inferential statistics including correlation and multiple linear regression models are employed to analyze the data. Results from the study revealed that organizational communication parameters are statistically significant and communication medium is insignificant. Further, the findings and assumptions of multiple linear regression showed that employee performance is highly determined by the communication flow, communication structure and communication climate. When deciding to improve the overall organizational communication, Star soap and detergent industries plc. Better consider the significant correlates of organizational communication parameters