THE EFFECT OF MOTIVATION ON EMPLOYEE JOB PERFORMANCE; IN THE CASE OF AWASH WINE, ADDIS ABEBA

Abstract

The purpose of this study is to examine the effect of motivation on employee’s job performance at awash wine s.c coca and Mekanisa branch. The study considers six motivation factors of employee performance. These are Achievement, nature of work, Responsibility, feedback, peer pressure and recognition factors that motivate employees to increase their performance. The researcher used quantitative research approach, from this the researcher used both descriptive and explanatory research design to describe and explain the relationship between the independent variables (six motivation factors) with the dependent variable employee performance. From the total population 776 employees of Awash wine, the researcher selected only 688 professional employees from trainee junior officers to team director level were selected; the researcher not included the top level managers. From this the researcher used 252 employees as a sample respondent and 252 questioner are distributed from this 218 questioner were collected. Also the researcher used an inferential statistics (correlation and multiple regression) analyses to measure the effect of independent variable on the dependent variable. From this the Pearson correlation test conducted between Achievement, nature of work, Responsibility, feedback, peer pressure and recognition factors to the dependent variable of employee performance they are strong correlation. Also the multiple regression analysis result confirmed that, the linear combination of all the components of independent variable consider under the presented study was significantly contributed to the dependent variable which is employee performance. The ANOVA test result also confirmed that, the prediction power of motivation is found to be statistically significant. Therefore the researcher concludes that all six motivational variables have a positive and significant effect on employee job performance. Thus the Awash wine s.c should work all motivation factors and especially on those factors that the company not performs well