ASSESSING THE PRACTICE OF MONITORING AND EVALUATION OF E-BANKING PRODUCTS (IN CASE OF ABAY BANK S.CO)

Abstract

The banking system of Ethiopia is shifting from conventional banking to electronic banking by adopting state-of-the-art technology. Abay Bank S.Co, one of the private banks in the sector has implemented several products and strategies to mobilize resources from different sectors. The study emphasizes on Assessing the Practice of Monitoring & Evaluation on E-banking Products. The following major questions were addressed in this study, what are the basic challenges the bank faces while monitoring and evaluating products, how does the Monitoring and Evaluation practice of Abay Bank S.Co looks like, and how effective is the practice of Monitoring and Evaluation in Abay Bank S.Co. Census sampling method was used and the target population of this research is all the e-banking department staff of Abay Bank s.co. A questioner is distributed to all members of the e-banking department and Abay bank staff. Finally, 24 out of 26 respondents filled in and returned the questioner properly. This research employs descriptive research design for acquisition of data. The data is analyzed using Excel and interpreted in percentage, and frequency. The findings of this study reveal that: the bank doesn’t have experienced and permanent monitoring and evaluation staff and there is project monitoring and evaluation system and separate budget is not allocated for monitoring and evaluation activities. In addition, majority of the subjects confirmed that, challenges such as lack of expertise, inaccuracy in data collection and Failure in planning and appropriate evaluation design while monitoring and evaluating e-banking products. This study in general shows that the bank has not developed good M&E practice and faces numerous challenges when implementing M&E.