THE RELATIONSHIP OF SOCIAL MEDIA ON STUDENT ACADEMIC PERFORMANCE THE CASE OF KOKEBE TSIBH GENERAL SECONDARY SCHOOL AT YEKA SUB-CITY, ADDIS ABABA ETHIOPIA

Abstract

The general objective of this research is to investigate the relationship social media has on students' Academic Performance in the case of Kokebe Tsibha General Secondary School, at Yeka sub-city, Addis Ababa, Ethiopia. The study was conducted using a mixed methods research design employed. Researcher conducted both correlation and descriptive research design. Non-random convenience sampling method technique was used to select a sample from the the study population at the school centre during the study period the sample size was calculated at the maximum allowable error of 5%, and the calculated sample size was 316. The researcher, hence, used both primary and secondary sources of data to gather relevant information. Primary data was collected using closed-ended questionnaires, interview and observation. Data was analysed using both correlation and descriptive analysis with the help of statistical software program: Statistical Package for Social Sciences (SPSS) version 27. The correlation coefficient of -0.328 between an hour of usage of Social media and academic performance suggests a negative relationship between these two variables. The study findings suggest that there is a negative correlation between the amount of time spent on social media and academic performance. This implies that as the number of hours spent on social media increases, academic performance tends to decrease. One possible explanation for this relationship is that excessive use of social media can lead to distractions and a lack of focus on academic tasks.