THE PRACTICES AND CHALLENGES OF PERFORMANCE APPRAISAL IN THE CASE OF DIGITAL SATELLITE TELEVISION

Abstract

The main objective of the study is to assess the performance appraisal practice and challenge of DSTV. Both qualitative and quantitative research approaches were used to gather data required for the present study. The data which was gathered by using questionnaire, interview and secondary documents will be sorted, clarified and analyzed manually with descriptive statistics, I.e. Percentages and tables in order to make valid generalization. There are total of 284 employees from different department. Out of which 89 person samples was selected randomly. Sample random sampling techniques was used in order to do this research which is 89 employees where selected randomly from both core and support process. The study found out that DSTV uses PA to measure employees, job performance.The study used six of the performance appraisal process, which are the establishing performance standard, communicating standards and expectations, measuring the actual performance, comparing actual performance with standards, discussing results ( providing feedback), and decision making. According to the study DSTV face problems on its performance appraisal practice and challenge, the respondents response regarding this six process of performance appraisal it shows that there is a lot of disagreements and uncertainty which shows that there should been more follow up at DSTV on their performance appraisal. Generally the outcome of the research confirmed that the performance appraisal practice and challenge of DSTV has problems and weaknesses that needs to be improved. Since it needs improvement, possible recommendations are outlined at the end of this research.