| Abstract: | Nowadays the world witnessed a rapid growth in mobile commerce and the
widespread use of mobile devices. The growth of mobile commerce depends on
widely accepted mobile payment systems. However, this trend is not well
experienced in developing countries like Ethiopia. Even though merchants
somehow benefited from the rapid growth in electronic commerce and the use
of mobile devices in e-commerce, they still hesitate to effectively employ in their
day-to-day transactions. Little research has been conducted to examine and
explain the merchants' views on the new payment technology. In this paper, we
explore the factors that affect merchants’ adoption of mobile payment in
Ethiopia. The result suggests that relative advantage, ease of use, usefulness,
attitude, trust, risk/security, and cost are factors that affect mobile payment
adoption positively and significantly. Whereas compatibility is found not
significant for merchants’ adoption of mobile payment systems in the Ethiopian
context. Based on the findings, the study proposes a conceptual model for
mobile payment adoption to guide practice and future research in this emerging
area. |
