| Abstract: | This study is to assess the marketing strategies of the Daisy hotel owned by Weyeg general
trading plc; the product, price, promotion and distribution strategies that is best for the
consumers of the company. Makes marketing easy to handle and allow the separation of
marketing activities from other activities of the firm and the delegation of marketing tasks to
specialists. So as to achieve the stated objectives of the study has used mixed research
approach. Quantitative data were gained from customers of the company. Besides, interviews
were conducted with marketing managers of the company in order to substantiate the data
gained through survey questioners. According to the result of the study, out of the total
respondents, 123 (77.55%) of them are male customers whereas the rest 36 (22.45%) are
female customers. This shows that majority of Daisy hotel customers are males' part of the
population. Majority of the respondents are young who are expected to be on the productive
age. The response from the customers shows that the company provides quality services. The
company delivers food, bar and room services. From the total services delivered by the
company, the majority of customers of the company like room service. The quality of the
service is the main reason for the customers to prefer the company. The price of the company
is affordable for most of the consumers; as a result most individual customers can handle this
price. Using social media platform and watching TV are most available and comfortable for
majority customers to known about the services of the company. It is highly recommended
that to make promotion even if there is no problem in demand, not to change the price
significantly, rather to make it gradually and keep the product/service as good as possible
because/ service quality is one the customer preference. |
