THE EFFECT OF ORGANIZATIONAL CULTURE ON THE PRODUCTIVITY: THE CASE OF SUPER DOBLE “T” GENERAL TRADING

Abstract

The study mainly focused on studying the relation between organizational culture and organizational productivity and the effect that organization culture has on productivity of Super Double T General Trading PLC (SDTGT). Therefore, this research investigates how organizational productivity can be reflected through organizational culture. The research used mixed method of quantitative and qualitative approaches. The target population of this research was 872 employees out of which 125 employees were taken as a sample using stratified sampling method and to classify the overall population into four main strata. These strata are Rodas paint, Super fiber, Pome marble and Administration. Proportion to population size method was used to distribute the sample in each stratum. The data collected by questionnaires those have been contain 48 questions among them 8 question are open ended questions. The Data was analyzed through descriptive statics (percent, frequency, mean and standard deviation) correlation and linear regressions using SPSS (Statistical Package for Social Sciences) version 20 software. The research findings revealed that the high level of SDTGT, in effective customer based service, achieving satisfaction of employees, high performance of finance and growth and also high commitment of organization. According to the result of regression analysis the major cultural element of SDTGT was Involvement and Consistency. The effect of organizational culture on organizational productivity indicated by the level of correlation coefficient of each dimension of organizational culture the relationship with organizational productivity has been positive relationship. To increase the company productivity more the researcher recommended the leaders more concentrate on one of the indicators of organizational productivity which is organizational commitment and under the dimensions of organizational culture.