An Assessment of Packaging Practices in Addis-Modjo Edible Oils S.C

Abstract

Packaging should do more than containing the product which is packed. It is supposed to attract the buyer; it should say something about the product (be it quality or otherwise); it should have concern to the environment, and it should be unique and portable to carry it from place to place. However, from observation not much of the manufacturing companies are considering these facts. This study aims at assessing the packaging practice of Addis-Modjo Edible Oils S.C. It was conducted in two phases: in Phase one- data was gathered from customers and in Phase two- interview was conducted among staff members. Then, the data obtained was processed and analyzed using different statistical analysis methods. The information which is summarized below can be used as a reference to come up with a better product package that can enhance the performance and functions of the package.