An Assessment of the Potential Challenges and Opportunities of Unity Park in Promoting the Ethiopian Tourism

Abstract

Considering the important role Unity Park plays in promoting the Ethiopian tourism, the purpose of this research was to assess the potential challenges and opportunities of the Park and to point out the findings of this study to contribute to the benefit of the society and tourism students. The methodology employed in the study was both qualitative and quantitative methods, where open and close- ended questionnaires were sent to non-randomly selected tourism professionals and non-tourism professional respondents who visited Unity Park. The research framework was tested in SPSS Version 25 using descriptive statistics. Moreover, the research findings have disclosed that Unity Park has a positive impact on both the Ethiopian Tourism and societies by promoting as well as creating a sense of belongingness. This study was conducted in one particular urban public park located in Addis Ababa with a relatively very small sample size of respondents. However, being the first study to assess the potential, challenges and opportunities of Unity Park, the research will open the eyes of other students to conduct further studies on it and other recently established urban public parks in Ethiopia. This study has also listed the recommendations which may help the administrators of Unity Park to enhance the efficiency and effectiveness of the Park.