ANALYSIS ON EFFECT OF TOTAL QUALITY MANAGEMENT ON BUILDING COMPANY REPUTATION IN GARMENT INDUSTRY: CASE OF GMM GARMENT PLC.

Abstract

The Ethiopian garment sector is still at its infancy stage compared to competitive countries, And Most of manufacturing industries products are not satisfying the customers. TQM aims toward continuously improving the quality of products and meet customers ‘expectations. The purpose of this study is to analyze how TQM (Total quality management) is applicable in garment manufacturing process and its implication for building a company’s reputation in case of GMM garment PLC. Data was obtained from quality statues report data, checklist, interview and questionnaire, the results were recorded presented using tables, Pareto chart, pie chart and graphs. According to the result GMM has implemented TQM as a system for improving its product quality but this research finding shows that there are quality problems that can be eliminated easily using TQM. TQM is not fully implemented in the industry and Lack of Commitment to implement TQM, Lack of Motivation, Communication gap between different parties of within organization and beyond and Scarcity of skilled human resources are the main reasons. GMM can implement TQM using the pillar of TQM by a good approach in creation of QM environment, introduction of employees to TQM, encouraging cooperation and teamwork, customer focused product and process design and finally selection of right raw materials for production, Which all leads to a good reputation, and build a huge trust to its customers.