APPLICATION OF QUALITY MANAGEMENT AND IT’S CHALLENGE IN ONLINE MARKETING PROJECT IN ETHIOPIA: THE CASE OF HELLO MARKET.

Abstract

This purpose of the research is to assess the quality management practice and it’s challenge. To achieve its objective, A descriptive research design and both primary and secondary data were used. Questionnaires, interview. Besides, it employed purposive sampling techniques. The survey questionnaire was considered based on the literature and on the information collected through the document review of the project. The survey questionnaire was distributed to 30 direct participants in project management team members who were selected purposively among them 28 responded, which represented a response rate of 93.33%. The data gathered through the questionnaire was analyzed by Statistical Package for Social Science (SPSS). The generated data was prezented using tables, frequence and percentage approaches. The outcome of the study indicated that Hello Market online project dose not employed any quality management practice since the standard of quality management in online marketing are not experienced well and most of the processes are ignored. In the study it is examined that various quality assurance measures were not taken starting from defining project objectives and to monitoring and the tasks that were carried out mostly in monitoring level is taken by traditional method which is believed by the project managers to help grow the project. It was also recognized that some barriers of quality management; inadequate management support, lack of quality management practice, quality assurance training and follow up, lack of quality management policy and strategy were the major once. The study also recommended that Hello Market to have separate quality management policy in order to assume complete project quality management process, improve management involvement, capacity building on project management skills for effective implementation of online marketing project.