Change Management in fast Growing Fashion Industry in the case of Nazareth Garment Share Company

Abstract

In this paper the study has focused on the fast-growing fashion industry. The study explored the growth of fashion trends globally and the pressure that is creating on manufacturing companies. Due to seasonal changes and rapid fashion demand manufacturing companies are required to cut back their longer lead times and shorten the process of transporting and manufacturing process to deliver seasonal garments on the right time. The general objective of this study is to investigate the challenges face by rapid change in fast growing fashion industry using Nazareth Garment share company as a case study. It was discussed on the different factors that are challenging the manufacturing companies’ ability of growing with the same pace with the growing fashion industry. The research explores in depth factors which are affecting the export performance of Nazareth garments share company. Even though there are external and internal factors affecting the time delivery the study focused on the internal factors. Data was gathered and analyses using both qualitative and quantitative approach. Data was gathered by direct and phone interview, questioner, observation and referring the recorded reports. The research finally identified that factors like quality, poor productivity and long logistics lead time cause a delay on exports and in the context of fast fashion delay is not a tolerable problem as the fashion is seasonal. In all over the study recommends the manufacturing companies to adapt a vertical integration manufacturing practices which can play an important role by substituting imports that can cut back the excess lead time on the value chain of fast-growing fashion industry.