| Abstract: | This study intends to assess the deposit mobilization practice of NIB International bank S.C and to what extent NIB is exercising deposit mobilization strategies and what tools and techniques are being practiced since there is no research of the same type has been done in the past at Nib International Bank. Descriptivedesign was adopted for the study. Those having two years and above experience on city branch and head office employees and customers were selected for data collection. Accordingly, 127 branches were selected from the total number of 186 and 126 customers were selected from unknown population. The non-probability purposive sampling technique was also employed. The main instrument collection for primary data was questionnaire and interview, while secondary data was collected from annual report of the company, published document. Validity of the questionnaire was established based on external pilot study and reliability of the questionnaire was established using Cronbach’s Alpha. The data is analyzed using statistical package for social science(SPSS version 20) and Microsoft Excel. The study identify that NIB is registering a continuous deposit growth for the last few years, factor affecting the volume of deposit of the bank such as, customer handling, aggressive branch expansion, product differentiation, loan and advance. The finding of the study shows that, NIB is aggressively expand its branch, provided different products, doesn’t offer gifts to new customers, and does not provide necessary training for staff about deposit mobilization, marketing strategy of the bank increases the deposit amount, highly competitor from other banks, poor technology regarding customer satisfaction. Finally, the gap identified shows that there is faller to train staff about deposit mobilization, offering gifts to new customer, using poor technology, lack of marketing skill among employees, high computation from other banks so the researcher were recommended NIB needs to provide training package consistently for their employees, to improve its technology for create customer satisfaction by promoting new technology, create awareness among unbanked society, create techniques for customers to express their dissatisfactions. |
