Factors Affecting the Performance of Women Entrepreneurs in MSEs in the case of Kolfe Keranyo Sub-city, Addis Ababa, Ethiopia

Abstract

This study was designed to assess the major factors affecting the performance of women entrepreneurs in MSEs. A sample of 340 women entrepreneurs engaged in 5 sectors were taken for the study using proportionate stratified sampling procedure. Data were analyzed using the ordinary least square multiple regression method. The results of the study indicated that personal characteristics of women entrepreneurs in MSEs and their enterprise affect their performance. It also showed that lack of owned premises (land) to run their business, lack of access to finance, inadequate access to business training, stiff competition in the market, lack of access to technology and lack of access to raw materials were economic-related factors that affected the performance of women entrepreneurs in MSEs. The study also found that conflicting gender roles or household responsibilities, network with outsiders and social acceptability were the major social-related factors that affected their performances. The Agency supporting MSE should give diligent attention to the correlates of performance of MSEs.