| Abstract: | Market stability is fundamental issue for government and society. Market is instable
when price of goods are inflated and scarce of commodity supplies are occurred. It is a
challenge for Ethiopian government and the society. Government of Ethiopia
implemented many regulation mechanisms to tackle the problems. Furthermore the
government engaged in consumer product market distribution business through its
enterprise, Ethiopian Trading Business Corporation. However the challenge continues.
The central focus of this study is identifying major factors that affect consumer product
distribution business effectiveness of ETBC in achieving its objective market stability.
This research is a casual research tried to identify factors affecting ETBC Consumer
product distribution business. Major variable studied in this research are market
research, Stock of demanded commodities, price of corporation goods, financial
capability and distribution centers performance. The study made by collecting data
from sampled employees of ETBC consumer product trading business unit. The data is
collected through closed questionnaires and analyzed using SPSS (25 ver.) Descriptive
statistics, correlation analysis and regression analysis are applied to the collected data.
Findings show that independent variables financial capacity, price of corporation
goods, and stock of demanded goods are among the independent variables that affect
significantly the dependent variable effectiveness of consumer product distribution of
ETBC to meet its objective consumer product market stability. The corporation should
design price, finance, and inventory strategies to improve its effectiveness in consumer
products distribution. |
