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Issue Date
Title
Author(s)
Jun-2020
THE EFFECT OF BRAND EQUITY ON CONSUMER PURCHASE DECISION: THE CASE OF CELL PHONE IN ADDIS ABABA
MELESE, BEZAYIT
Jun-2020
FACTORS AFFECTING BRAND CHOICE OF THREE WHEELER (Rickshaws) BUYERS (THE CASE OF ADDIS ABABA)
ENDASHAW, ASTER
Jun-2020
THE EFFECT OF RELATIONSHIP MARKETING (RM) ON CUSTOMERS LOYALTY: THE CASE OF ABYSSINIA BANK IN ADDIS ABABA
ATINAFU, ENIDEG
Aug-2020
RESEARCH ONTHE EFFECT OF ADVERTISEMENT ON CONSUMENR BRAND PREFERENCEON AMBO MINERALWATER S.C IN ADDISABABA (BOLE SUBCITY)
Bekele, Blen
Jun-2020
THE INFLUENCE OF PRICING STRATEGIES ON CONSUMER PURCHASE DECISIONPARTICULARLY A CASE STUDY OF DUKEM NIGER SEED OIL IN ADDIS ABABA
ASMAMAW, EMEBET
Jun-2020
FACTORS AFFECTING BRAND CHOICE OF LUBRICANT BUYERS IN ADDIS ABABA, ETHIOPIA
GIRMACHEW, ASHENAFI
Aug-2020
THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION: IN THE CASE OF HYATT REGENCY HOTEL
BEKELE, FEVEN
May-2020
The Impact of Branding on Consumers Buying Behaviour Of Packed Food Products In Case Of Bola Sub-City
Gennene, Dawit
Jul-2020
The Effectiveness of Integrated Marketing Communication for High Involvement Product Purchase Decision: In Case of St. Mary’s University Students
Bizuayehu, Elias
May-2020
THE EFFECT OF PRODUCT QUALITY ON CUSTOMER SATISFACTION-THE CASE OF WALIA BEER PRODUCT
BEKELE, HENOK
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ALEBACHEW, HIRUT
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ASSEFA, BEREKET
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BEGASHAW, ISRAEL
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BELAY, ASSEFA
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BEREKA, SEID
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Bireda, Hanna
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DINSA, ALEMAYEHU
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GEBRE, ZEWDITU
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advertisement, packaging, brand p...
2
Advertisement, Social media Marke...
2
Brand Personality, Attiudinal Loy...
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Credit Risk Management Practice, ...
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Economic Growth, Income Inequalit...
2
Industrial Parks, Economic growth
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milk, marketing channels, Marketi...
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Motivation, ERCA, Employees, Moti...
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43
2024
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2023
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552
2021
570
2020