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Issue Date
Title
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Jun-2021
THE EFFECT OF CUSTOMER BASED BRAND EQUITY ON CUSTOMER RETENTION IN THE CASE OF BGI ETHIOPIA
BEYENE, GIRMA
May-2021
Factors Affecting Adoption of Electronic Banking System in Banking Industry: A Case of Oromia International Bank S.C.
Zhewere, Frehun
Jun-2021
THE EFFECT OF INTEGRATED MARKETING COMMUNICATION ON SALES PERFORMANCE: IN THE CASE OF DASHEN BREWERY SHARE COMPANY, DEBREBREHAN
BEKURE, KALEB
Jul-2021
Assessment on Performance Challenges of COVID-19 Pandemic and Management Responses in the Ethiopian Advertising Industry
Hailu, Kidist
Jun-2021
EFFECT OF CONTENT MARKETING ON BRAND LOYALTY MEDIATED BY CONSUMER ONLINE ENGAGEMENT: THE CASE OF HEWLETT PACKARD COMPANY IN ETHIOPIA
AYELE, MESFIN
Jun-2021
FACTORS AFFECTING SERVICE BRAND EQUITY: THE CASE OF PRIVATE GENERAL HOSPITALS IN ADDIS ABABA
MOHAMMED, JEMILA
May-2021
THE EFFECT OF RELATIONSHIP MARKRTING ON CUSTOMER LOYALTY ON GIHON HOTEL A CUSTOMER’S PERSPECTIVE
BRUCK, MANAYE
Jun-2021
THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN THE CASE OF ADDIS INTERNATIONAL BANK AT ADDIS ABABA
TEFERI, MESELE
Jul-2021
ASSESEMENT OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN ETHIOPIAN SHIPPING AND LOGISTICS SERVICE ENTERPRISE
TESFAYE, MASTEWAL
Jun-2021
THE EFFECT OF PROMOTION ON REVISIT INTENTION MEDIATED BY HERITAGE DESTINATION IMAGE: THE CASE OF ADDIS ABABA CITY
ADANE, MENGISTE
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Advertisement, Social media Marke...
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Brand Personality, Attiudinal Loy...
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- Cattle disease, Data mining, Kn...
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