ASSESSMENT OF FACTORS AFFECTING EMPLOYEE'S MOTIVATION: IN THE CASE OF ETHIO TELECOM CUSTOMER SERVICE IN ADDIS ABABA

Abstract

Motivation is one of the most critical elements in the area of Human Resources Management. Companies design motivation systems not only to encourage employees to perform their best in the most efficient way, but also to attract future candidates to apply for specific posts. To be able to create an efficient motivation system, the key is to answer the question: What really motivates employees in an organization? To this end, the purpose of this research is to Assessment factors affecting motivation amongst the employees of the company. A questionnaire survey was undertaken among 204 employees of the company to analyse their perceptions regarding motivation in workplace and also investigating the opinions of the supervisors of each department and also with Managers about the same issue.In this study the researcher used descriptive research design with 5 Likert scale to measure variables and Data was qualitatively collected through close-ended and open­ ended questionnaires. Data was analyzed through correlation and multiple regressions using SPSS software. According to the study, it was found out that financial, recognition; co-worker and supervisor relationship factors are the most influencing factors. Generally, the company should focus on employees motivational factors especially carrier growth and development, job security, and work condition.