THE EFFECT OF STRATEGIC PLANNING ON ORGANIZATIONAL PERFORMANCE IN THE CASE OF NIB INSURANCE SHARE COMPANY

Abstract

The purpose of this study is to examine the effect of strategic planning on organization performance at Nib Insurance S.C. The study adapts a Descriptive research design and it targets the management and employee staff from different departments. The researcher used stratified sampling technique and 123 respondents were selected from Head Office to participate in this study. Primary data was collected from the managers and employees of NIB Insurance SC through structured questionnaires. Out of a total of 123 questionnaires distributed from the 123 questionnaires 49 was filled by managers while 44 was filled and 30 was not filled and returned by the employee. Data was analyzed through descriptive statistics. Findings showed that communication and participation of employees had a positive effect on organizational performance. It was recommended that In the process of designing Strategic Planning, participation of the concerned bodies enhances the pace of improving organizational performance and top-level management at different department in the insurance should involve employees to understand and share the organizational value which helps to create a team-spirit and shared accountability.