ASSEMENT OF MARKET SHARE OF ETHIOPIAN INSURANCE CORPORATION IN THE INSURANCE INDUSTRY

Abstract

The global insurance has grown significantly and insurance has become an important sector of the business economic system and a major global economic activity in recent years. Insurance activities accelerate economic and productivity growth. Efficient insurance is also important to a country’s competitiveness and source of employment. The purpose of this paper is to uncover and understand the major factors that influence insurance marketing activity process. To this end, investigating and analyzing factors influencing the market share is worth of pondering. Hence, the purpose of this study was identifying and asses market shares of EIC in the insurance industry providers performance in Ethiopia. The influence of important factors such as price, Customer service, Skilled Human labor, Business Environment, Regulatory enforcement & Regulatory agencies have been considered. The study has incorporated both primary and secondary source of data. The primary data was collected using 4 scale Liker’s scale questionnaire. Secondary data was collected using corporation data center information and internet website. Out of 90 total populations 90 valid responses were collected. The data was analyzed descriptively through the use of Statistical Packages for Social Studies (SPSS) version 20. Result is presented in tables. The study tried to focus on assessment of market share of EIC in the insurance industry.