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Issue Date
Title
Author(s)
Mar-2024
CBEBirr Customer Segmentation Using Machine Learning in Commercial Bank of Ethiopia
Yohanes, Yigeremu
Feb-2024
WORD SEQUENCE PREDICTION FOR AMHARIC LANGUAGE USING DEEP LEARNING
Wolderufael, Yared
Jan-2024
THE EFFECT OF SOCIAL MEDIA ADVERTISEMENT ON CUSTOMERS' ATTITUDE : IN THE CASE OF COSMETICS INDUSTRY ADDIS ABABA
GEBRE, ADDISU
Jan-2024
THE EFFECTS OF PROMOTIONAL STRATEGY ON SALES PERFORMANCE: A CASE STUDY OF SELECTED REAL ESTATES
ZEWDIE, HENNON
Jan-2024
THE EFFECT OF PUBLIC RELATION ON CREATING BRAND EQUITY: IN THE CASE OF HARAR BREWERY S.C. IN ADDIS ABABA
BIRHANU, EYERUSALEM
Feb-2024
Digital marketing, Purchase intention, Consumer behavior, Habesha Brewery, Vividness, Interactivity, Information, Entertainment, Incentive.
ZEYNU, EMAN
Feb-2024
FACTORS AFFECTING CONSUMERS PURCHASE INTENTION OF SMART PHONES IN ADDIS ABABA ETHIOPIA
H/wold, FIKIRTE
Aug-2023
THE ROLE OF PROJECT STAKEHOLDER MANAGEMENT ON THE PERFORMANCE OF PUBLIC PROJECTS IN ADDIS ABABA
Berhe, Fryat
Jun-2023
ASSESSMENT ON THE PRACTICE OF GENDER INTEGRATION IN PROJECT PHASES IN THE CASE OF THE ETHIOPIAN CATHOLIC CHURCH SOCIAL AND DEVELOPMENT COMMISSION
SULAMO, BEZA
Jan-2024
A Thesis Paper Submitted to the St. Mary‟s University School of Graduate Studies in Partial Fulfillment of the Requirement for Degree in Master of Marketing Management
Atnafu, Shimels
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Author
2
ALEBACHEW, HIRUT
2
ASSEFA, BEREKET
2
BEGASHAW, ISRAEL
2
BELAY, ASSEFA
2
BEREKA, SEID
2
Bireda, Hanna
2
DANIEL, AMEN
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DINSA, ALEMAYEHU
2
G/MEDHINE, TEWODROS
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GEBRE, ZEWDITU
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Subject
2
advertisement, packaging, brand p...
2
Advertisement, Social media Marke...
2
Brand Personality, Attiudinal Loy...
2
Credit Risk Management Practice, ...
2
Customer retention, social networ...
2
Economic Growth, Income Inequalit...
2
Industrial Parks, Economic growth
2
milk, marketing channels, Marketi...
2
Monitoring and Evaluation (M&E), ...
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Motivation, ERCA, Employees, Moti...
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Date issued
69
2024
215
2023
356
2022
552
2021
570
2020