THE EFFECT OF SUPPLY CHAIN MANAGEMENT PRACTICES ON THE COMPETITIVE POSITIONING OF TEA MARKETING: THE CASE OF TEA PROCESSING AND PACKING FACTORY

Abstract

This study was conducted mainly to asses and analyzes the effect of supply chain management practices on competitive positioning of Tea processing and packing Factory so as to make them more competitive in the local and global market place. The research used primary data through distributing questionnaire to Tea processing and packing factory employees. Causal and quantitative research design and approach was used. So, questionnaire for the descriptive statistics were distributed in person to respondents. From the distributed questionnaires 120 (95.2 %) respondents completed and returned the questionnaire. The quantitative data was coded and analyzed using SPSS 20 statistical tools including descriptive and inferential statistics done both Pearson’s correlation and Regression analysis were used. The findings of the study explained on this research through descriptive ,correlation and regression analysis .The detail of these result the mean value of supplier partnership ,customer relationship ,internal operation efficiency and information sharing 3.667,3.4389,3.4383,3.4954 and 3.6083 respectively .And the correlation result of each independent variables with respect to dependent variables produced on this study these are Strategic supplier with Competitive position ( r=0.586) ,Customer relationship with Competitive position ( r= 0.701) ,Internal Operation efficiency(r=0.582),and Information sharing with Competitive position (r= 5.96 ). At the end regression analysis of coefficients presented and the result of β value of Supplier partnership, Customer relation, Internal operation and Information sharing are 0.149, 0.365, 0.123,and 0.207 respectively ; this show as β value of all independent variables are positive this implies that independent variable significant effect on competitive positioning and also the Hypothesis result of this study show all independent variables accepted and the significant value less than 0.05 with the exception of internal operation efficiency . Generally this report would identify the general issues of supply chain management practices mainly strategic supplier partnership, customer relationship, information sharing, internal operations efficiency and their level of effects and relationships on the competitive positioning of tea processing and packing Factory.