ASSESSING THE DETERMINANT FACTORS OF COMPETITIVENESS IN RIES ENGINEERING SHARE COMPANY

Abstract

The objective of this study is to assess the determining factors of competitiveness in Ries Engineering. For the purpose of the study, quantitative approach was used to analyze competitiveness. Porters model and Asset Process Performance model was used as the basic theoretical frame works for the selection of competitiveness variables. The selected variables for hypothesis testing were government policy and regulations, firm size, productivity, company strategy, financial performance and customer satisfaction. A five point Likert scale questionnaire was used to gather information from forty-eight management staffs and supervisors of Ries Engineering Share Company. Finding of the result showed that although the relationship is very weak, all the variables have relationship with competitiveness of the company. From the variables tested, productivity has relatively higher effect from the variables tested for competitiveness. The findings of the study have practical implications for the company and researchers who needs to study competitiveness on the firm level. Based on the findings, it is recommended that availability of spare part should be given more focus to avoid down time of customers. Besides, effective strategy that can comply with external factors should be designed and implemented. On top of that developing regular market research scheme and making formal review of the information gathered should be performed. Further studies in the area should be conducted using different theoretical frameworks and advanced analytical methods. Besides, involving all stakeholders to get a better insight about situation under study should be done.