EFFECTS OF SUPPLY CHAIN MANAGEMENT STRATEGY ON ORGANIZATIONAL SALES PERFORMANCE; THE CASE OF EAST AFRICA BOTTLING S.C.

Abstract

The purpose of this study was to investigate the effects of supply chain management strategy on organizational sales performance the case of east Africa bottling S.C. Addis Ababa. The Data was collected through a structured questionnaire that was tailored with the help of literature and the questionnaire included 42 items, categorized into 2 parts, which are general information of respondents, general SCM Strategy, Supply chain performance and organizational performance. Survey was carried out at east Africa bottling S.C. Addis Ababa respondent employees. With the support of IBM SPSS statistics 20 software system: - Both explanatory and inferential, Regression and correlation are applied in order to come up with a better result. It examined variables such as SCM Strategy, Supply chain sales performance and organizational sales performance. The key findings from the study are; supply chain sales performance were reliability, responsiveness, flexibility, less production cost and have good asset management. SCM Strategy, Supply chain sales performance and organizational sales performance the company were practice supply chain management. Correlation between supply chain management strategy and supply chain sales performance were strong. And also moderate correlation between SCM strategy and organization sales performance. Whereas, researchers recommend that the current complex market organizations need to clear SCM Strategy enable the company to predict the future and to excel from the current sales performance. To assure coordinated management of activities as well as better efficiency of processes. Proper strategic supply chain framework can cope up with the changing market situations, customer demands and overcoming the various challenges. In order to foster organizational sales performance, it is also better for the organization to give due emphasis to Supply chain sales performance measures.