VALUE CHAIN ANALYSIS OF INDUSTRIAL SEWING MACHINERIES; IN THE CASE OF ADDIS ABABA, ETHIOPIA

Abstract

The purpose of this study was to assess the value chain analysis of sewing machine in Addis Ababa. Specifically the objective of the study was to Identify the functioning’s of sewing machinery marketing support services, to identify the key factors affecting the supply of sewing machineries and to analyze the constraints that suppliers and customers encounter in the market. As a methodology the study used explanatory research design where data were collected from importers and sewing machine operators from two different garments. Data were collected from 90 randomly selected respondents which were selected from two different garment factories. Furthermore, data were analyzed using descriptive data analysis methods such as tables, frequency and percentages and inferential statistics. The findings of the study revealed that there are ten types of sewing machines that are delivered in the market; however, the sewing machine value chain is constrained by lack of professional technicians, continuous maintenance service, excess price fluctuations and knowledge gap. Apart from these, the supplies of sewing machine are significantly determined by the price of the sewing machine, the capital of the importing company and exchange rate.