THE IMPACT OF ORGANIZATIONAL CULTURE ON EMPLOYEES’ CREATIVITY AT ANBESA SHOE FACTORY

Abstract

The objective of the study is to assess the impact of organizational culture on employees’ creativity at ASF. The concern is to examine the four organizational culture practices and how they affect employee’ creativity .The study provides a review of the current organizational culture practice and offer suggestion for future investigation. Data was collected through simple random sampling method. Questionnaire was designed using structured questions to collect primary data from employees of ASF.The total sample size was 187 out of which 142questionnaires were completed and included in the analysis part. The responses of respondents were analyzed using descriptive statistics and narrated. SPSS software was used in analyzing the collected data and multiple regression analysis was used to determine the impact of all independent variables on dependent variable ,employee’s’ creativity. For the study, the researcher deployed explanatory research design and quantitative research approach. The results show that the four traits measuring organizational culture were all positively related with employee’s creativity. Moreover, involvement is the most contributing organizational culture trait that to employees’ creativity. The research also shows that if employees are involved in work and share the same norms and values as per the organization, it could increase the level of employee’s creativity. The study suggested that an emphasis should be given on ASF’s involvement, working place atmosphere and organizational encouragement practices in order to enhance the level of employees’ creativity.