AN ASSESSMENT OF TRAINING PRACTICE: A CASE OF ETHIO TELECOM, ADDIS ABABA ZONES.

Abstract

The ultimate objective of a business is to minimize costs and maximizes profit under any standard or measurement (Welela, 2013). But before going to evaluate the profitability of a business or check the practice of training versus productivity, it will be better to measure or evaluate the training process itself, whether is it effective or not. This effectiveness evaluation can be done against the end to end theoretical process of effective training or partially with the perception of the trainees. The main objective of this study is to assess the practice of trainings and identify major determinants of training in ethio telecom, Addis Ababa zones. Important and relevant literatures were reviewed on the topic, structured questionnaire used to collect the quantitative data from sample respondents and the additional comments of the respondents and interview with training section management is taken as the source of data for qualitative analysis. The scale reliability was examined through Cronbach’s alpha test and the items used to measure are internally consistent. The population of the study is sales representatives of ethio telecom working in Addis Ababa zones. the sample size is determined through Yamane’s (1967) samples size formula. The data is collected from all Addis Ababa zones through stratified and simple random technics and finally analyzed through SPSS version 20 software. The result of the study demonstrates gaps and possible solutions are proposed to improve training need analysis, training program design, training delivery and training follow up and evaluation in order to improve the training practices of the company. Finally, this study is supposed to improve the understanding of the determinants of training effectiveness, their role on training effectiveness and its implication to enhance training effectiveness of ethio telecom through the mentioned determinants and recommendations.