ASSESSMENT OF PACKAGING PRACTICE AND ITS IMPLICATION ON GREEN MARKETING IN SEBETA AGRO-INDUSTRY (MAMA) P.L.C.

Abstract

This paper aimed at assessing the impact of packaging on green marketing practice. The data classification was more descriptive. Data collection was made through the use questionnaires, interview, and observation. The sampling technique employed for the customers was convenient sampling technique. A total of 250 copies of questionnaires were distributed and 202 were collected back, representing a response rate of 80.08%. The obtained data were analyzed using SPSS version 20. The results revealed that the packaging material of the products are not biodegradable, not eco-friendly, not reusable, not refilled, not recycled and cannot be reduced, but the company puts instructions on how to dispose the package on some of its products. Findings, implications and recommendations for managerial practices are discussed and put forwarded.