ASSESSMENT OF MOTIVATIONAL PRACTICES: THE CASE OF COMMERCIAL BANK OF ETHIPIA

Abstract

The aim of this research paper is assessing the current motivational practice implemented by the case organization, Commercial Bank of Ethiopia. Motivational factors (Payment/ Salary, Promotion, Employee Benefit, Recognition, Work Content, and Working Condition) are assessed using different dimensions. The study was conducted based on the data gathered from ten branches of commercial bank of Ethiopia. A quantitative research approach was used to answer the research questions that emerged through the review of existing literature and the experiences of the researcher in respect to motivational practices of CBE. The study statistically analyzed data obtained from the survey questionnaire. A research framework developed based on Herzberg Two Factor Theory and modified by the researcher is used to guide the study. The result of the study indicated that employees are not satisfied and motivated with the current procedure carried out by the bank. It revealed that they are mostly not satisfied with the payment/ salary practice of the bank. The study suggests a series of measures which could be taken by Commercial Bank of Ethiopia to address various challenges identified in the study. These measures include: adjusting its payment package, drafting and implementing clear and appropriate career advancement procedures, providing proper and timely recognition as part of the system, the basis of motivational procedures taken up by the organization should follow the interest of employees, and crafting and implementing appropriate motivational techniques.