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Marketing Management : [390] Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 241 to 260 of 390
Issue DateTitleAuthor(s)
Jun-2019THE INFLUENCE OF TV BEVERAGE ADVERTISING EXPOSURE ON ADOLESCENTS BEVERAGE USE AS CASE OF AYER TENA SECONDARY AND PREPARATORY STUDENTSTEKA, MINTESINOT
Jun-2019ASSESSMENT OF ELECTRONIC PAYMENT SYSTEM PERFORMANCE AND ITS EFFECT ON CUSTOMER SATISFACTION (THE CASE OF COMMERCIAL BANK OF ETHIOPIA)TESHOME, MESFIN
Jun-2019FACTORS AFFECTING EXPORT PERFORMANCE: THE CASE OF OIL SEEDS EXPORT IN ETHIOPIAKURABACHEW, MERSHAYE
Jun-2019ASSESSMENT OF CUSTOMER BASED BRAND EQUITY: THE CASE OF ADDIS ABABA AS A TOURIST DESTINATION FROM THE TOURISTS PERSPECTIVEASRAT, MERON
May-2019THE EFFECT OF POSITIONIG ON CUSTOMER LOYALTY: THE CASE OF AMBASSADOR GARMENT AND TRADING PLCGETACHEW, MELAKU
Jan-2019ASSESSMENT OFMARKETING PRACTICE AND COMPETITIVENESS IN CASE OF ST.GEORGE BREWERY (PLC).TEFERI, MEKDES
Jan-2019THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: A CASE OF BANK OF ABYSSINIA S.CDERBEW, MARYE
May-2019FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR TOWARDS FAST MOVING CONSUMER GOODS /FMCG/ IN ADISS ABABAMekbib, Mahlet
Jun-2019AN ASSESSMENT OF SERVICE QUALITY USING GAP MODEL: THE CASE OF NIB INTERNATIONAL BANK S.C.Tsegaye, Lemma
Jun-2019FACTORS THAT AFFECT BEER BRAND PREFERENCE OF ADDIS ABAB’S CITY CONSUMERSSOLOMON, LAKUMELZA
Jun-2019AN ASSESSMENT ON THE INFLUENCE OF SALES PROMOTION ON CONSUMERS BUYING BEHAVIOR IN THE CASE OF WALIA BEERMEKONNEN, HIWOT
May-2019ASSESEMENT OF MARKETING STRATEGY PRACTICE IN FOUR STAR HOTELS IN ADDIS ABABATESFAYE, HEWAN
Jun-2019THE EFFECT OF MEDIA ADVERTISING ON CONSUMERS’ BUYING BEHAVIOR: ACASE OF ABAY BANK S.CHAILU, HAREGEWOIN
Jun-2019DETEMINANTSOF BRAND EQUITY; THE CASE OF PRIVATE UNIVERSITIES IN ADDIS ABABAAbabu, Hanna
Feb-2019ASSESSMENT ON NEW PRODUCT DEVELOPMENT: THE CASE OF MOYA FOOD COMPLEXNEGASH, HANA
Jun-2019The Effect of Brand Equity on Consumer Buying Behavior The case of Raya BreweryTadesse, Habtamu
May-2019FACTORS AFFECTING CONSUMER PURCHASING BEHAVIOR TOWARDS LOCAL AND IMPORTED REINFORCEMENT BARS IN THE CASE OF SELECTED USERS IN ADDIS ABABA, ETHIOPIAENDAZENAW, GETNET
May-2019FACTORS AFFECTING SERVICE QUALITY ON CUSTOMER SATISFACTION. THE CASE OF ICAS (INTERNATIONAL CARGO AND AVIATION SERVICES)SIME, GETESH
May-2019Marketing Management Graduate program The Effect of Consumer Ethnocentrism on Purchase Intention towards local Leather ShoesW/gebireal, Fikre
Jan-2019CONSUMER ATTITUDE TOWARDS LOCALLY ASSEMBLED VERSUS JAPANESE VEHICLES: EVIDENCE FROM EMPLOYEES IN THE ETHIOPIAN GOVERNMENT BANKING SECTORDEMISSIE, EYERUSALEM
Collection's Items (Sorted by Submit Date in Descending order): 241 to 260 of 390